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Website health check

A website usability review and SEO analysis by Fen Digital will provide invaluable feedback on how well your site is working for your business together with detailed practical advice on how to make it more effective.

We call this service a Website health check because it assesses two key areas that determine its success online:

  • the visibility of your website in the search engines relative to your competitors (SEO health check)
  • how well your website user experience compares with your competitors (Website usability review)

Improving your search engine visibility

We will analyse your current search rankings against those of key competitors for keyword phrases that are critical to your industry sector.

Based on our findings, we will give practical and cost-effective recommendations on how you can improve your organic rankings and the focus of your internet marketing to drive more quality leads to your site.

Identifying usability issues

We will use Google analytics to check critical performance indicators that show where you are getting good and poor customer response.

We will emulate a series of representative user journeys through your website. We have extensive knowledge of interpreting visitor data and heuristics to identify potential usability issues that could be reducing your website’s selling power.

Our findings will be used to provide practical recommendations on how you can increase customer response by improvements to the usability and focus of your website.

A strong track record of success

John Waddington at Fen Digital is an experienced information architect with a long and successful track record in simplifying the user experience of websites often with a dramatic effect on visitor conversions.

He has carried out website reviews for Renault, BMW Mini, Eurotunnel, and Red Letter Days.

Client testimonials

 

Call Fen Digital for advice

West Country enquiries: 01392 411363
Rest of UK enquiries: 01638 565956

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© Fen Digital 2008  |  West Country enquiries: 01392 411 363  |  Rest of UK enquiries:  01638 565 956

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