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Web site optimization (optimisation) is generally used to refer to the process of optimizing websites to improve their organic search engine ranking, also referred to as SEO (search engine optimization).
Fen Digital has a wider approach to web optimization that integrates SEO with optimizing the usability and content of a website.
This approach has resulted from John Waddington’s background as a usability consultant, providing advice to a wide range of organisations on how to improve key factors that determine customer response to a website.
 What factors make a website successful?
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Being on page 1 of Google is not enough!
In the current economic climate, your site doesn’t just need to be easily found. Equally critical is a potential customer’s response to it when they click on your listing in the search engines.
Fen Digital’s approach is based on a strong belief that quality of content and usability are the two critical success factors that determine success or failure online.
Our strong background in user-centred planning has been critical in transforming the effectiveness of online communications, achieving excellent search rankings for our clients and translating these into sustained increases in visitor conversion rates.
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Is your website recession proof?
Our website health check will give invaluable feedback on whether your site is fit enough to beat the competition.
 Website health check
Internet marketing
Fen Digital’s highly regarded Top 100 marketing service has been selected by a wide range of companies, including global market leaders, as the basis for their internet marketing strategy.
Case studies
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What our clients say about us
"Fen Digital demonstrated the depth of their knowledge of web site optimisation and how to improve visitor conversions." Queens' College Cambridge
“In our opinion, Fen Digital have a vast amount of marketing experience and it shows.” Digital Healthcare
“Fen Digital really understood our business and the marketing objectives we were trying to achieve through our website and search engine rankings." Prospect Research
More client testimonials
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Call Fen Digital for advice
West Country enquiries: 01392 411363
Rest of UK enquiries: 01638 565956
Click here to email us
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