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Web site optimisation, also known as google optimization or SEO, is generally used to refer to the process of optimizing websites to improve their organic search engine ranking.
Fen Digital has a wider approach to web optimization that integrates SEO with optimizing the usability and content of a website.
This approach has resulted from John Waddington’s background as a usability consultant, providing advice to a wide range of organisations on how to improve key factors that determine customer response to a website.
 What factors make a website successful?
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Being on page 1 of Google is not enough!
In a recession, your site doesn’t just need to be easily found. Equally critical is a potential customer’s response when they click through from Google.
Fen Digital’s approach is based on a strong belief that relevance and usability of content are the two critical success factors that determine success or failure online.
The remarkable success of our approach has been proven time and time again, as measured independently by Google Analytics.
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Is your website recession proof?
Our website health check will give invaluable feedback on whether your site is fit enough to survive in a recession.
 Website health check
Internet marketing
Our Top 100 business profiling service has a measurable benefit in driving targeted visitor traffic to our clients’ websites.
Case studies
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What our clients say about us
"I contacted John at Fen Digital to help me with the optimisation of my web site, and after seeing the results it has brought me over the last year, my business has been going from strength to strength.”
Hall Farm Reproductions
profiled for oak reproduction furniture
More client testimonials
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Call Fen Digital for advice
West Country enquiries: 01392 411363
Rest of UK enquiries: 01638 565956
Click here to email us
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