The effectiveness of a web site can be determined by whether it fulfills specific business objectives on the one hand and definable customer goals on the other.

Fine tune your website to achieve its potential

Fen Digital’s website health check assesses how well your site fulfills the criteria it was designed to meet.

We review your website against those of your key competitors, and give invaluable feedback and recommendations on fine tuning your site to give it a competitive edge.

More: Website health check

Delivering on business objectives

To be successful, a web site should be optimized to fulfill specific business objectives. These may include selling products, attracting service enquiries, relieving pressure from customer support lines, or reinforcing the values of a brand.

In assessing the effectiveness of your site, you should consider whether it achieves all of its key objectives or whether certain aspects need to be addressed. For example:

Can it be easily found in the search engines?
Is it achieving product sales, but not enough of the items you most wish to promote?
Does it answer common queries clearly enough?

Meeting customer goals

Unless your website helps customers easily achieve their goals, they will soon click away to another site. Factors that influence success include:

Can key information be easily found?
Is the website engaging to use?
Do pages load quickly without delay?
Is the site compatible with different browsers?