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To fully assess the effectiveness of a website, you need to take an integrated approach to web optimization.
This should assess the overall effectiveness of a company’s online presence and whether it fulfills specific business objectives on the one hand and customer goals on the other.
You must take into account a range of optimization factors, some of which will assume relatively greater importance, depending on your target audiences.
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Factors that determine website effectiveness
- Does the design clearly communicate brand values?
- Does the content satisfy all target audiences?
- Can key information be easily found?
- Is the website engaging to use?
- Do pages load quickly without delay?
- Is the site compatible with different browsers?
- Are accessibility and coding standards met?
- Is the site easily found in search engines?
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Fine tune your site to achieve its potential
Our comprehensive website health check assesses how well your site fulfills the criteria it was designed to meet.
We will review your website against those of your key competitors, and give invaluable feedback and recommendations on fine tuning your site to give it a competitive edge.
 Website health check
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Read our white papers on web optimization
For more background on our integrated approach to optimization and why usability is a key success factor, you may wish to download these PDFs:
How to optimize user experience
SEO and website optimization
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Call Fen Digital for advice
West Country enquiries: 01392 411363
Rest of UK enquiries: 01638 565956
Click here to email us
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