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There’s no point in publishing information on the web if it can’t be found easily. Here we look at various options for increasing the findability of your website in the search engines.
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“Get it right, and SEO can provide a highly cost-effective method of internet marketing.”
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Search engine marketing
Organic search engine optimisation (SEO) can give your website high visibility in the organic or natural search results, based on Google’s interpretation of the relevance and value of your content.
Google advertising tools
Other alternatives provided by Google include pay per click advertising through Adwords, and free listings through the local business centre and Google shopping.
Social networks
Recently, there has been a huge surge in the use of social networking sites such as Facebook and Twitter. If your audience comprises young adults then you may need to adopt a Twitter strategy!
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