Devon-based internet marketing consultancy Fen Digital helps businesses to increase their visitor conversion rate by optimising the usability of their websites.

Why is usability important?

With increasing levels of competition between businesses to attract customers online, websites that are easiest to use and most engaging are most profitable.

Even small changes in web page design and wording can make big differences to clickthrough rates and visitor confidence in your company.

All visitor rate consultancy is carried out by John Waddington, who has 10 years’ experience advising major organisations and niche businesses in the UK on how to improve their online effectiveness.

Consultancy services

We provide the following services to help businesses improve their conversion rates:

Information architecture and content planning around user goals

Heuristic reviews of website usability to identify opportunities for improvement

Web analytics reviews to identify where usability barriers exist

Practical advice on landing page design

Training for in house teams on usability analysis and content planning

“John Waddington has a clear understanding of how people interact with information and the medium they use to access it.

He is highly innovative in his approach to the whole developing area of customer experience on-line, developing new methods for analysing the customer experience.”

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Fen Digital reserves the right not to offer its services to companies which do not meet our ethical criteria or we believe may present a conflict of interest.