Web Design Cambridge | Contact us | Home

View across Fenland landcape near Little Downham

Woolwich

When the Woolwich first introduced its revolutionary Open Plan account it started a major new trend in offset mortgages. However, their web stats indicated that a high proportion of visitors to their corporate website were leaving before reaching the Open Plan home page.

John Waddington carried out a site optimisation review and identified that a likely factor contributing to these disappointing click through rates was the lack of user focus on the home and hub pages. The emphasis of the existing information architecture was on product categories, not on links that supported user goals.

John recommended trialling a new version of the home and hub pages which supplemented the site wide navigation by task based links. Within 10 days of implementing these changes, clickthrough from the home page had increased by over 90%.

 

 

Sites optimised by Fen Digital

Private medical services

Drug rehab

Childrens party supplies

Clinical photometers

Hospitality recruitment

Ironing board covers, table cloths

Call handling, phone answering services

Electricity meters

Garden accessories and patio furniture

Period ironmongery

Peptide synthesis

Bird boxes, tables and feeders

Personalised calendars

Clinical imaging systems

Cambridge wedding photographers

Suffolk hotels

Contemporary sculpture

Villa holidays in Europe

VoIP consultants

Product development consultants

Telephone systems Huntingdon

Global consulting companies

Footer 202

Web Design Guide  |  Web Design resources  |  Cambridge links  |  Profiles  |  Business directory  |  Site map  |  Terms  |  Privacy