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The internet has quite simply become the first point of reference for a majority of UK consumers. You cannot afford to ignore it as a channel for promoting your business. Check these facts from the British Marketing Research Board (BMRB) published in May 2005:
- There are 36 m internet users in the UK - that’s over 6 in 10 people
- The average time spent online per day is just under 2 hours
- Internet users visit an average of 2,805 pages each month
- Over 6 in 10 internet users plan to buy online in the next 6 months
- Over half of internet users have researched a purchase online before visiting the high street
There is no other medium that allows you to promote your business online 24-hours a day, 7-days a week - and the costs of getting a basic business website can be less than a one-off press advert!
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Click on a topic for guidance
Why you need a website »
Planning for your business needs »
Structuring a site on user goals »
Writing for the web »
Choosing a web designer »
Designing your site »
Publishing on the web »
Internet marketing »
Maintaining your site »
Building a dialogue with customers »
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