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This website optimisation case study describes how Fen Digital developed an effective internet marketing campaign to promote a UK furniture designer in Google.
The business objective
Hall Farm Reproductions in Suffolk create bespoke handmade furniture in solid oak. As they are not in a location to attract passing trade, their objective was to attract potential customers to the service through Google.
Fen Digital created a Top 100 profile to drive quality enquiries to the Hall Farm Reproductions website:
 oak reproduction furniture
The results
The profile for Hall Farm Reproductions has been very well ranked in Google and consequently the level of enquiries and new orders rose significantly from all over the UK. The growth of the business has been sufficient to enable the proprietor to open a showroom in Bath.
Google Analytics indicates that the Top 100 profile has consistently been the top referring site and is generating high quality visits as measured by number of pages viewed, time spent on site, and bounce rates, all of which are much better than direct traffic from the search engines.
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