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 A web design guide by Fen Digital

Web Design Guide is a series of short articles on different aspects of planning, designing, publishing, and promoting your website. It answers the following questions:

  • How do you create a website that successfully attracts and engages visitors?
  • How do you use your site to build customer trust and loyalty?
  • How do you avoid the pitfalls that many people encounter in the process of getting a website created and published?

Written by Website Usability Consultant John Waddington, this guide will help anyone who is faced with creating a business website for the first time, or who wants to find out more about making their current site more effective.

John has planned, designed and promoted a wide range of websites and has spent 21 years making technology more accessible to non experts.

Web design guide topics

Why you need a website

Planning for your business needs

Structuring a site on user goals

Writing for the web

Choosing a web designer

Designing your site

Publishing on the web

Internet marketing

Maintaining your site

Building a dialogue with customers

Website optimisation articles

What makes a website successful?

Successful online selling

Designing findable websites

Design and optimisation services

Website design

Top 100 Marketing

An ethical SEO company

Usability consulting

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