|
When I started Fen Digital in 2005, I came from 20 years’ experience in user-centred planning and design. As a result I was determined that our approach should be based on identifying what information the customer needs and designing communications that met their requirements.
In 2010, the challenge for businesses wishing to promote themselves effectively on the web remains the same as in 2005. Put simply, how do you stand out from the competition in the face of such severe information overload?
With the advent of social media channels, the options for internet promotion are more wide ranging, but the key principle remains the same.
Any information that you publish on the web, whether on a website, blog, forum, or social media channel, is only going to get the response you want if it is perceived as useful, relevant, and engaging by the target audience.
Keep user focus underpinning all your internet marketing and you will be successful. Always base your approach around what is best for the user rather than applying techniques that attempt to trick Google into ranking your website higher.
|
