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Website usability consultants Fen Digital help businesses gain a competitive edge by making their web sites more usable.
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“Visiting a usable website is like meeting a straightforward person who doesn’t throw surprises or let you down.
If your site is usable it builds people’s trust in doing business with your company.”
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Why usability is so important
Simply put, usability has been proven to be the single most important factor in determining the success of a website, being ranked as much as four times higher than design branding.
What’s more, recent studies by influential usability research groups such as Nielsen Norman show that good usability is getting more important.
As web users get more savvy, so their expectations rise and they become more selective about which sites to visit and which to abandon.
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