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John Waddington, search engine optimisation consultant at Fen Digital, emphasises two key points in any SEO strategy:
“What is good for users is rated well by search engines”
In other words, create informative, relevant content and ensure that your site is easy to use and you will be rewarded by a better search placing.
“Pay attention to your web site description”
With so many web sites competing for attention in the search engine listings, the clarity of the description is increasingly important.
Users must be able to identify easily what you do from the mass of other results, your description needs to match their goals, and – especially important – the content on your web page they click through to needs to deliver on the expectation.
Related articles on usability
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Read more about SEO
Pay per click or SEO? »
Advertising in directories »
Should I attempt SEO myself? »
How do I choose an SEO consultant? »
How much does SEO cost? »
For further advice on SEO
Call John Waddington on 01638 565956
or email seo@fendigital.co.uk
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