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Director General of the Advertising Association
“John Waddington has just finished a complete overhaul of the Advertising Association website and we are absolutely delighted with the result. Our new website has a fresh new look, and although it is a large site, John has made it incredibly easy for users to navigate.
Fen Digital have been equally effective at promoting our website, achieving an impressive 1st position in Google for the highly sought after search term ‘advertising’.
John has led us by the hand with great patience at every stage of the process, from the system architecture, to the design and layout of the website itself. He has been meticulous in his approach and has shown great understanding of the needs of the client at every stage, navigating hurdles which have seemed to us at times insuperable.
This is the second project John has done for the Advertising Association, the first being a stand-alone website which the AA launched for the period of Ofcom's consultation on the contracting out of broadcast advertising to the ASA in 2003-4. We would not hesitate to recommend him to any company or trade association wishing to launch a new website.”
Andrew Brown, AA Director General
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