fen digital website optimisation

about us     |     clients     |     case studies     |     testimonials     |     news     |     video     |     blog     |     contact us

image of a website address bar

 Structuring your website

Internet users are objective driven. That means that they arrive at your site because they are looking for specific information. The way you structure your website is therefore very important in retaining visitors.

Plan your structure on paper first

It’s a good idea to draw a structure chart on paper before you brief your web designer, and follow these tips:

  • Limit your site to between 6 and 8 main sections - any more and you risk creating information overload
  • Put important information as few clicks away as possible
  • Remember that people may be looking for different ways to get to the same content. Some enquiries are product brand driven, while other users will focus on the end use of a product
  • Not everyone will arrive at your site on the Home page. You should plan effective landing pages that will clearly route users directly into specific topic areas.

Web design guide topics

Why you need a website

Planning for your business needs

Structuring a site on user goals

Writing for the web

Choosing a web designer

Designing your site

Publishing on the web

Internet marketing

Maintaining your site

Building a dialogue with customers

Website optimisation articles

What makes a website successful?

Successful online selling

Designing findable websites

Design and optimisation services

Website design

Top 100 Marketing

An ethical SEO company

Usability consulting

© Fen Digital 2005 - 2009. All rights reserved.