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Internet users are objective driven. That means that they arrive at your site because they are looking for specific information. The way you structure your website is therefore very important in retaining visitors.
Plan your structure on paper first
It’s a good idea to draw a structure chart on paper before you brief your web designer, and follow these tips:
- Limit your site to between 6 and 8 main sections - any more and you risk creating information overload
- Put important information as few clicks away as possible
- Remember that people may be looking for different ways to get to the same content. Some enquiries are product brand driven, while other users will focus on the end use of a product
- Not everyone will arrive at your site on the Home page. You should plan effective landing pages that will clearly route users directly into specific topic areas.
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