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Optimise your website in Google, Yahoo, and MSN
Search engines are the main tool used worldwide to navigate the web. In fact, over 80% of people find the website they are looking for by using search engines. Therefore, the most important objective of internet marketing is to get your website ranked highly on the key search engines - Google, Yahoo, Wanadoo, and MSN.
Users tend to look through just the first few pages of search engine results, so your site needs to be highly ranked to keep ahead of the competition.
However, search engine placings are so hotly contended that it makes sense to employ a specialist to work with you on an effective search engine strategy.
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Search engine facts
Search is the most popular activity on the internet. Source: National Statistics Internet Access Report
Users looking for products are 5 times more likely to type the product name into a search box than browse a shopping channel. Source: Jupiter Media Matrix.
The most popular search engines in the UK are:
1. MSN UK
2. Google UK
3. Wanadoo
4. Yahoo! UK & Ireland
5. MSN search
Source: Hitwise Nov 2004
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