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Simply put, usability has been proven to be the single most important factor in determining the success of a website, being ranked as much as four times higher than design branding.
What’s more, recent studies by influential usability research groups such as Nielsen Norman show that good usability is getting more important. As web users get more savvy, so their expectations rise and they become more selective about which sites to visit and which to abandon.
"The customer experience is the next competitive battleground"
Jerry Gregoire, Dell
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More about website usability
Why usability is so important »
What makes a website usable »
Planning the user experience »
How to optimise usability »
Usability case studies »
Optimising ecommerce sites »
Usable corporate web design »
John Waddington‘s consulting career »
Client testimonials »
Usability links »
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