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John Waddington was recently called in by Logan Tod & Co to devise an entirely new information architecture for their client Renault UK. The new site, which has recently gone live, represents one of the most ambitious online strategies in the competitive car sector.
 The new website enables the user to drill down to specific offer details on Renault’s entire car range, and also offers an increased range of online tools, such as online test drive booking.
The objective of the site is to provide comprehensive online information about Renault’s car range and services with a view to increasing qualified leads to their dealers.
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