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Publishing a website requires you to buy web hosting. Expect to pay £60 to £150 plus VAT for one year’s hosting, but it is advisable to shop around. Here are some tips on buying web hosting successfully:
- Select a recognised hosting company that offers good reliability of service, and gives you a control panel for setting up email addresses, checking stats, and updating your site
- Make sure that your hosting package gives you enough space to expand your website. For most small business websites, 100 MB is sufficient for an initial package.
- If you are expecting a high volume of visitors, ensure your package has sufficient bandwidth to avoid it going down under pressure.
- Don’t pay for bells and whistles that you will never use, and look carefully at the small print, such as what costs the hosting provider charges if you transfer a domain name to another provider.
Content management systems
- Ideal for companies who need to update the content of their websites regularly
- The text and images can be updated by a non-technical person with no knowledge of web programming or design
- Some CMS tools are more search-engine friendly than others. Ensure that you choose a system that gives control over setting unique meta tags on each page and which generates page urls that are keyword rich.
- We would recommend you look at either The Onion, one of the latest generation of CMS systems developed by an experienced web development team with an eye to good search engine optimisation properties.
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Why you need a website »
Planning for your business needs »
Structuring a site on user goals »
Writing for the web »
Choosing a web designer »
Affordable web site design tools »
Designing your site »
Publishing on the web »
Internet marketing »
Maintaining your site »
Building a dialogue with customers »
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