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Our SiteOptimizeTM service is ideal for any organisation who needs to make their website perform more effectively. It will help you identify how your existing website can be enhanced to attract and retain more visitors and consists of the following steps:
- A usability review of the customer experience from arriving at the home page, through to finding specific information.
- An assessment of how well the site achieves key business objectives and user goals.
- Identification of usability barriers that from web design experience we know are reducing visitor response.
- We give you a report with practical recommendations on how to increase traffic through structural, design, and copy changes.
John Waddington has used this approach successfully to help a wide range of clients make their websites more user-friendly, including
Chip and PIN, the Advertising Association, Sharps Bedrooms, Fidelity, and Renault as well as local businesses in Cambridgeshire and Suffolk.
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More about website usability
Why usability is so important »
What makes a website usable »
Planning the user experience »
How to optimise usability »
Usability case studies »
Optimising ecommerce sites »
Usable corporate web design »
John Waddington‘s consulting career »
Client testimonials »
Usability links »
Accessible information kiosks »
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