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Online advertising is growing at a staggering rate. This year it overtook outdoor advertising and is set to break £1 billion barrier in 2005 *. Why? The rapid uptake of broadband has been a significant factor, boosting time and activity online for the UK’s 36m internet users.
How can you promote your business cost effectively online?
As search is the most popular activity on the internet (over 81% of users find websites this way, according to Forrester Research) by far the most cost-effective method of tapping into the huge potential of promoting your business online is through search engine marketing.
Useful websites with advice on planning online advertising are:
Marketing Sherpa »
Practical News & Case Studies on Internet Advertising
Internet Advertising Bureau »
Member organisation that aims to support the development of interactive advertising in the UK.
ClickZ Internet marketing resource for Marketers »
Invaluable source of latest news and trends in search engine marketing.
IAB interactive marketing standards and guidelines »
Applies to the US, but still a valuable source of news and data on online advertising.
*Source: IAB/ PwC bi-annual adspend study.
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