|
If you thought the work stops when you publish your site, you would be wrong! Your new website is a perfect tool for keeping customers informed on business news and developments, and in doing so, you generate a positive impression of a dynamic, forward moving company.
Think of your website as an efficient PR machine, and use opportunities such as being awarded a new contract, completing a project, or taking on a new member of staff, to create interest for returning site visitors.
Adding case studies of how your business has created benefits for its clients can be a particular effective way to encourage new customers to do business with you. Click here for a case study example from this site.
It’s important to consider how you will maintain your site before you engage a web designer. You need to decide how often you will want to make updates, whether you will want to change text only, or also images or even the structure of the site, for example adding new sections.
Content management systems
The benefit of a content management system is that the text and images can be updated by a non-technical person with no knowledge of web programming or design. Normally there is a user administration interface that provides formatting controls similar to those found in most popular word processors.
A point to watch on content management systems (CMS) is that they vary considerably in how search-engine friendly they are. For example, many older systems give insufficient control over setting unique meta tags on each page and may generate page urls that are not keyword rich.
We would recommend you look at either Joomla or The Onion, the latter being one of the latest generation of CMS systems developed by an experienced web applications team with an eye to good search engine optimisation properties.
 content management system
|
