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Recent research indicates that users are getting more specific about the keyword phrases they use for search engine enquiries. This is likely to be as a response to the information overload experienced when searching in Google. Users are responding by qualifying their enquiries in more and more detail in the hope of returning a smaller list of better matching sites.
How does this impact your website?
This has significant implications for the optimisation and structure of your website. Users are more likely to arrive at an inner page of your website rather than at the home page, so not only does it become more important to optimise your key landing pages for search engines, but also to plan the user experience on arrival at each of them. In particular, it is vital to provide a clear map of where the user is within your site, and give them a button to get to the Home page if they wish.
For more advice
For advice on SEO and optimising user experience, call Fen Digital, a leading SEO company in the UK on 01638 565956.
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Search engine facts
Search is the most popular activity on the internet. Source: National Statistics Internet Access Report
Users looking for products are 5 times more likely to type the product name into a search box than browse a shopping channel. Source: Jupiter Media Matrix.
The most popular search engines in
the UK are:
1. MSN UK
2. Google UK
3. Wanadoo
4. Yahoo! UK & Ireland
5. MSN search
Source: Hitwise Nov 2004
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