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Latest research from IProspect confirms that 62% of search engine users click on an entry on the first page of the search results, and 90% click on entries within the first 3 pages.
This trend has become more marked over the past few years. In 2002, only 48% of users clicked on entries within the first page of search results.
This finding is significant for all businesses seeking to promote themselves on the web. It underlines the growing importance of using search engine optimisation to achieve as high a placing as possible in the search engines.
For more advice
For advice on SEO and optimising user experience, call Fen Digital, a leading UK SEO company on 01638 565956.
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