|
Fen Digital optimised an online store for a Suffolk company, increasing its sales by 100% over a 6-month period.
KB Catering supply quality catering equipment to major hotels, companies, and colleges. Their clients range from Claridges to Cambridge University.
 Fen Digital started by creating a new, more usable design for the home page and information pages about the company. These pages were designed to build customers’ trust and reassurance prior to making an online purchase. Our design objectives were to achieve greater usability and to make the site search engine friendly, thereby saving the client significant expenditure on paid listings. This user-friendly approach was then extended throughout the online store catalogue.
Fen Digital has also developed and implemented a successful search optimisation strategy for KB Catering which included a series of targeted microsites. As a result, KB Catering has moved up from page 43 of Google to top 20 listings for many of its key product lines, in a highly competitive business sector.
|
