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Fen Digital optimised an online store for a Suffolk company, increasing its sales by 100% over the 6-month period to June 2005.
KB Catering supply quality catering equipment to major hotels, companies, and colleges. Their clients range from Claridges to Cambridge University.
 Fen Digital started by creating a new, more usable design for the home page and information pages about the company. These pages were designed to build customers’ trust and reassurance prior to making an online purchase. Our design objectives were to achieve greater usability and to make the site search engine friendly, thereby saving the client significant expenditure on paid listings. This user-friendly approach was then extended throughout the online store catalogue.
Fen Digital has also developed and implemented a successful search optimisation strategy for KB Catering which included a series of targeted microsites. As a result, KB Catering has moved up from page 43 of Google to top 20 listings for many of its key product lines, in a highly competitive business sector.
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Sites optimised by Fen Digital
Private medical services
Drug rehab
Childrens party supplies
Clinical photometers
Hospitality recruitment
Ironing board covers, table cloths
Call handling, phone answering services
Electricity meters
Garden accessories and patio furniture
Ice makers
Peptide synthesis
Bird boxes, tables and feeders
Personalised calendars
Clinical imaging systems
Cambridge wedding photographers
Suffolk hotels
Contemporary sculpture
Period ironmongery
Villa holidays in Europe
VoIP consultants
Product development consultants
Telephone systems Huntingdon
Global consulting companies
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