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Promoting a business on the internet requires a combination of google website optimization and effective web page design. Here, successful search marketing agency Fen Digital explains how to achieve both aspects.
Attracting visitors to your website
Around 70% of people find websites through Google search and therefore being listed on page 1 for the right keyword phrases is critical for maximising visitor traffic.
Effective landing page design
Attracting visitors to your site is only a starting point for successful internet marketing.
The first page the visitor sees after clicking your listing needs to be sufficiently engaging to hold their attention and encourage interaction.
It must be perceived as professional and well designed and directly relevant to the visitor’s search enquiry. Either the landing page must clearly show the information they are looking for, or the site navigation must make it easy to find in as few clicks as possible.
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How to promote your business
If you are looking at ways to promote your business more cost-effectively, you may wish to consider our business profiling service.
This provides a cost-effective alternative to Adwords and has enabled many UK businesses to reach their target audience through natural search marketing.
Our Top 100 profiles combine our knowledge of effective internet marketing, with expertise in search engine optimisation and usability.
 Business profiling case studies
Current clients
What makes a website successful?
SEO services
Our code of ethics
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What our clients say about us
"They demonstrated the depth of their knowledge of web site optimisation and how to improve visitor conversions." Queens’ College Cambridge
“We would not hesitate to recommend their services and experience in internet marketing.” Baufritz
More client testimonials
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Is your website recession proof?
A website health check gives invaluable feedback on whether your site is good enough to beat the competition.
Website health check
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