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Launching a world currency

John worked with Publicis to develop one of the most visited websites in Europe in the run up to 2002.

The European Central Bank's official website for the launch of the euro was targeted at 300 million people and translated into 11 languages.

Euro websiteJohn persuaded the ECB to widen the scope of the website to respond to the needs of a diverse audience that included businesses preparing for the new currency, organisations representing disability groups, school children, teachers, and visitors to the euro zone from across the world.

The website was awarded "Most Effective New Product Launch" by the prestigious Financial Services Forum in 2002.

 

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