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Our code of ethics

Fen Digital strives to follow ethical SEO practices, based on publishing quality online information that is rich in value to users. We recognise that Google and the other main search engines rank pages well that are planned effectively around user goals to support the information needs of their principal target audiences.

We do not support the aggressive marketing policies or dubious SEO practices and claims employed by some companies that have given SEO a tarnished image.

Track record

Fen Digital is the internet consultancy of John Waddington, who has a high profile career in usability and design spanning over 2 decades.

Client testimonials

Perhaps the best way to judge our website optimisation track record is by reading testimonials from our clients:
 

“Fen Digital provided an extremely responsive and professional service, and the results were first class.”
Sagentia Group
 

“Fen Digital have a vast amount of experience and it shows.”
Digital Healthcare
 

“Fen Digital really understood our business and what marketing objectives we were trying to achieve through our website and search engine rankings. We are really impressed by our improved presence on the internet in such a short space of time.”
Prospect Research

Fen Digital’s code of practice

  • We never send unsolicited spam emails seeking to market our SEO services
  • We aim to give professional, transparent advice to webmasters based on usability best practice
  • We copywrite our own unique web content based around the information needs of users
  • Our website optimisation practices are based on improving page content, accurate meta tagging and correct application of style sheets
  • We only take on clients whose businesses are ethical and decline to promote information if we do not believe it is in the best public interest
  • We only exchange links with a minority of trusted websites whose linking policies are of the highest standard

© Fen Digital 2007    +44 (0)1638 731547

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