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Fen Digital strives to follow ethical SEO practices, based on publishing quality online information that is rich in value to users. We recognise that Google and the other main search engines rank pages well that are planned effectively around user goals to support the information needs of their principal target audiences.
We do not support the aggressive marketing policies or dubious SEO practices and claims employed by some companies that have given SEO a tarnished image.
 Track record
Fen Digital is the internet consultancy of John Waddington, who has a high profile career in usability and design spanning over 2 decades.
Fen Digital’s code of practice
- We never send unsolicited spam emails seeking to market our SEO services
- We aim to give professional, transparent advice to webmasters based on usability best practice
- We copywrite our own unique web content based around the information needs of users
- Our website optimisation practices are based on improving page content, accurate meta tagging and correct application of style sheets
- We only take on clients whose businesses are ethical and decline to promote information if we do not believe it is in the best public interest
- We only exchange links with a minority of trusted websites whose linking policies are of the highest standard
What our clients say about us
“It is rare these days to find a supplier who listens carefully and takes the time and effort to fully understand your problems and goals. Not only did Fen Digital demonstrate an exceptional ability to achieve top search rankings for our business in Google, but they went that extra mile to give us their expert guidance and advice that ensured success.”
CEO, Cambinet
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