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If you’re undecided as to whether to bring in a web marketing specialist to help you with search engine optimisation, here are some points to consider.
- Current research shows that professional SEO consultants are likely to be 5 times more effective at increasing traffic to your site than if you try optimising it yourself. Source: MarketingSherpa 2005.
- The most important aspect to successful SEO is to develop an effective search engine strategy and then stick to it. Do you have the time to keep on top of it each week?
Building a working relationship
The most successful approach is to combine your detailed knowledge of your marketplace, competitors, and which products users are most likely to be searching for at any one time, with the specialist skills of an SEO expert.
They can help you identify the optimisation techniques that are most likely to have the most dramatic and consistent results on your website’s position, relative to your competitors.
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Read more about SEO
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Tips for successful optimisation »
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How do I choose an SEO consultant? »
How much does SEO cost? »
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