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Testimonial from Publicis
“John Waddington has worked with Publicis since 2000, providing a service that can only be described as supreme. His departure from full time employment has been a great loss to both us and our clients.”
What has made his work so special?
“A clear understanding of how people interact with information and the medium they use to access it. This has lent a much deeper understanding to our output - and has for a long time provided us with a competitive advantage with prospective clients.
John has taken highly complex issues, from the myriad of questions on the launch of the Euro to 310 million people in 14 countries through to instructions on how to play a game, and made them equally easy to understand. The result has been satisfied website visitors and delighted clients.
Not only this, but John has proved highly innovative in his approach to the whole developing area of customer experience on-line, developing new methods for analysing the customer experience and presenting these to clients of all levels of seniority.
Further to this, John proved a valued and liked member of a pretty robust team, earning the respect of the creative teams and clients alike through his friendly, calm and thoughtful approach to his environment and colleagues.”
Thomas Curwen
Head of Interactive Planning, Publicis Dialog
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