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Everyone knows somebody who claims to be a web designer. But there’s a world of difference between a mediocre site and one that genuinely supports your business objectives and actually boosts the bottom line.
- Check out a web designer’s business experience, not just their design skills. Have they supported their clients in a period of business development, and been able to recommend how the web could be used to greatest effect?
- Take time to read testimonials about a designer’s work, especially looking for any feedback on their ongoing support
- Click their portfolio of completed sites, and assess whether their style is professional, consistent, and appropriate to your business and target audience
- Do they have skills and experience in putting together the type of site and functionality you require? Web designers tend to have different strengths - whether it be creative sites using Flash, or robust e-commerce sites.
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Click on a topic for guidance
Why you need a website »
Planning for your business needs »
Structuring a site on user goals »
Writing for the web »
Choosing a web designer »
Designing your site »
Publishing on the web »
Internet marketing »
Maintaining your site »
Building a dialogue with customers »
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