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The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.
I t is the only body that speaks for all sides of an industry that was worth over £18.3 billion in 2004.
The AA website has a wide audience, from advertisers and agencies through to MPs, the press, and students. Fen Digital’s brief included simplifying the information architecture so that users could find their way around the website more easily, developing the creative design and photographic images, and handling the build to conform to priority 1 accessibility standards.
Read testimonial by Director General of the Advertising Association »
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