Cambridge UK is a pioneering centre for information design

Alongside the pioneers of home computing in Cambridge there was another revolution starting to take hold in the early 1980s: the emergence of information design. John Waddington was one of a small group of information designers who recognised that to make PCs and computer software accessible to non technical people required a user-centred approach to designing guides and screen interfaces.

John Waddington Associates - Cambridge information designers

Since 1992, John Waddington Associates has earned a strong reputation for information design, usability, and information architecture, and its client portfolio includes:

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