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A pioneering centre for information design
Alongside the pioneers of home computing in Cambridge there was another revolution starting to take hold in the early 1980s: the emergence of information design.
John Waddington was one of a small group of information designers who recognised that to make PCs and computer software accessible to non technical people required a user-centred approach to designing guides and screen interfaces.
Information architects
Since 1992, John Waddington Associates has earned a strong reputation for information design, usability, and information architecture, and its client portfolio includes:
Website optimisation
Fen Digital is a division of John Waddington Associates that applies best practice principles of user-centred planning to optimise websites both to increase visitor response and performance in the organic search engine rankings.
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