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You can use your website as a way to maintain an online dialogue with your customers. For example, you could create a quarterly newsletter that contains a mix of news and useful tips and (with your customers’ permission!) email it to interested people.
It can be most effective to have a summary in the newsletter of articles that you have put on the website. The customer is then encouraged to click through from the email newsletter to revisit the site on a regular basis.
So think in terms of an annual programme of communications and promotions that will remind your customers about your business and the benefits of employing you.
We hope you found this series of articles on planning, designing, publishing and promoting a website useful. If you would like individual advice, please call John Waddington on 01638 565956 or email webdesign@fendigital.co.uk
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Web design guide topics
Why you need a website »
Planning for your business needs »
Structuring a site on user goals »
Writing for the web »
Choosing a web designer »
Designing your site »
Publishing on the web »
Internet marketing »
Maintaining your site »
Building a dialogue with customers »
Why usability is important »
Creating a starter business website »
Designing corporate websites »
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