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By optimising the findability of their web based information, a business gains a competitive edge. Cutting through information overload means attracting and converting more customers.
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“Findability is not a goal unique to the web.
It applies equally to the ability of people to find what they are looking for in books, on the TV, on their mobile, and in public spaces such as airports and hospitals.”
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The problem of information overload
While the last decade has transformed our ability to look up information on almost any topic online, the web has also been a victim of its own success.
Despite the efforts of Google to empower the user, it is often frustrating to navigate through the information overload to find the most relevant article, product or service.
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