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Making findability a central goal in the website design process requires integrating successfully a number of skills, including content optimisation, interaction design, and coding to web standards.
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“I would, without hesitation, recommend Fen Digital and have no desire to work with anybody else.”
Stone Executive 2009
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Content optimisation
Content must be optimised so that it is clear, concise, highly relevant to audience goals, and engaging.
Images must be clear and well oriented so that the key attributes of the product are instantly recognisable.
Creative design must engage the user and reinforce recognition and trust in the brand and hence the information it has published.
Interaction design for usability
Effective interaction design is essential to provide the signposts that will facilitate the visitor’s path to the information they need. It should address the usability of the layout, the navigation system, the heading structure, and the search facility.
Coding to web standards
It is essential that your website is coded to the latest web standards to ensure that the information is accessible in the widest possible range of browsers and that the site is fully indexable by search engines.
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